Quote
"Language to avoid at all costs: ‘Ban same-sex marriage.’ Our base loves this wording. So do supporters of SSM. They know it causes us to lose about ten percentage points in polls. Don’t use it. Say we’re against ‘redefining marriage’ or in favor or ‘marriage as the union of husband and wife’ NEVER ‘banning same-sex marriage.’"
National Organization for Marriage, aka the group dedicated to BANNING SAME-SEX MARRIAGE.
